Alannie Broussard brings skills and experience to Bandwagon as an account associate.
Hi, I’m Alannie Broussard, and I am honored to announce that I will be joining the Bandwagon team as an account associate. I am excited to obtain duties and responsibilities consisting of public relations, account management and website content development services. I will have the opportunity to sharpen my media relations skills by conducting research and pitching journalists to secure media coverage for Bandwagon clients Spuddy’s Cajun Cooking Experience and Visit Aiken, South Carolina. I will also have the opportunity to grow my website development skills by reviewing clients’ current websites and looking for ways to incorporate new exciting and engaging content. I look forward to creating new, relevant content for Bandwagon clients Sunland Park, New Mexico and Visit Clearwater, Florida to ensure tourists get the best travel experience.
A goal-driven LSU senior
I am a rising senior at Louisiana State University, pursuing an undergraduate degree in mass communication with a concentration in public relations and a minor in business administration. After graduation in May 2021, my ultimate career goal is to excel as a marketing communications specialist. I want to manage internal and external communication activities that include corporate affairs, community relations, media relations and advertising. I want to use my communication skills to develop and execute strategic communication plans; manage a company’s digital presence and social media strategy; coordinate sponsorships, charitable giving and external events; and work with leadership teams to deliver communication services.
An ambitious student in the classroom
I believe the Manship School of Mass Communication at LSU has provided me with opportunities to help me successfully excel in this position. Courses in the Manship School of Mass Communication have provided me with real-world experiences. As a result of the public relations writing course, I was able to learn how to properly write public relations tactics such as news releases, blogs, fact sheets, pitches, and more. In the visual communications course, I was able to learn how to proficiently use Adobe Creative Suite, specifically InDesign, Photoshop, and Premiere Pro. My favorite aspect of the Manship School of Mass Communication is their ability to hire adjunct instructors. These are full-time professionals who work in the communications industry but teach a mass communication course related to their profession. Because of this amazing opportunity, I have been able to network with public relations professionals, graphic designers, and sports journalists just by going to class each week.
Alannie Broussard is a leader in public relations on LSU’s campus
Within the Manship School of Mass Communication, I am a member of Public Relations Student Society of America (PRSSA). PRSSA at LSU has played a vital role in my college experience. After only one semester of being a PRSSA member, I immediately knew I wanted to be a leader in the organization. I first joined the executive board as treasurer and secretary in 2018. Next, I was elected as the public relations director in 2019, and I ran the organization’s website and a portion of its social media accounts. I also became chair of the publications committee where I was able to work with PRSSA members to teach writing and correct AP skills to create stories for monthly PRSSA newsletters. In this leadership role, I was able to mentor newer members and help them obtain their first published writing portfolio pieces. For my senior year, I have the honor of serving as the vice president of PRSSA at LSU.
My other campus involvements include serving as the event’s chair of the LSU Manship School of Mass Communication student ambassadors where I work to plan and execute events for current and prospective Manship students. I am also an LSU resident assistant where I serve as the social media chair and work with the LSU Residential Life communications team to promote the residence halls and its amenities to prospective and current LSU students.
An experienced young professional
I believe my previous related internship experiences will help me excel as a Bandwagon account associate. As the communications intern for the Greater Baton Rouge Food Bank, I created media alerts to obtain media coverage of special food distributions during COVID-19. This experience will help me develop pitches to journalists for Bandwagon clients. As the communications intern for LSU Residential Life, I was able to redesign two website pages. This experience will transition to my responsibilities of website content development for Bandwagon clients. Other related internship experiences consist of working as the marketing intern for LSU Athletics Marketing & Promotions and working on public relations campaigns with Community Coffee and Hallmark.
I was a hand-selected participant of the InternBR fellowship program. InternBR provides interns with professional communication and leadership skill development workshops needed to develop as a young professional. I will use these skills to its maximum potential as I work alongside the Bandwagon team.
I am excited to learn and develop new skills in public relations, marketing and communications at Bandwagon. As I continue to learn more about the industry every day, I become more confident in my ability to excel as a marketing communications professional. I am confident the experience I will gain in my role as a Bandwagon account associate will get me closer to accomplishing my career goals.