City of Roswell, NM

Roswell wants the world to believe...because they do. With our team's help, their new community brand was launched.

Roswell asked for help launching their new city brand. We recommended an event and economic development video series.

After working with a creative agency, the City of Roswell asked for assistance with a local launch of their new community brand. We knew an event coupled with economic development videos were the perfect combination. The event,  “We Believe: A Celebration of Roswell”, built on the new brand tagline.

Part of the deliverables were videos focused on local citizens discussing the quality of life and job opportunities in Roswell. These videos were also given to the city for posting on their YouTube channel for economic development purposes in the future.

Client: City of Roswell, NM
Date: 2019
Services: Video Production, Brand Launch Event

Economic Development Video Production Work Samples

The community came together and showed support for the new brand.

It was important to incorporate as many local citizens as possible. Therefore, we recommended and implemented a community fair where local non-profits were provided booth space to promote their services and volunteer opportunities. Additionally, we incorporated speakers such as the mayor, police chief, fire chief, 4-H member, community activist, clergy, and more.

One of the most popular activities, for both grownups and kids, at the event was the Roswell: We Believe Wall. The wall was a series of wood panels where attendees could write or draw their favorite aspects of Roswell, advice for future generations, or simply why they believed in their hometown. The wall, displayed inside a Roswell city building, will travel to future events.

Overall the results were great. The brand launch event was featured twice on the cover of the Roswell Daily Record. Attendance exceeded the goal by nearly 100 people. More than 20 non-profit groups showed up, and the community presentation was standing room only.