Andrea James approached us with the task of branding her new solo practice with a logo identity and stationery package. She asked for clean, simple, professional, and timeless. Andrea is board certified in family law, so having soft curves to the lettering and design elements would help appeal to her client base which is evenly divided between males and females. We also wanted to use colors that were soothing as most of her clients are coming to her when tension is mounting and emotions are high. This color palette helps to make her seem more approachable and understanding as compared to her local competitors.