City of Clearwater

Home to one of America’s top beaches, Clearwater is the crown jewel of the Gulf of Mexico. Combine the white sand with Phillies Spring Training, Winter the dolphin, and fresh grouper, Clearwater is a leading family destiantion.

New York City Event

Bandwagon took Clearwater Beach to New York City and hosted an event that included more than 50 top travel journalists on the eve of the New York Times Travel Show. Journalists attending represented outlets such as USA Today, Philadelphia Daily Sun, Fodor’s, Boston Globe, Okra, Chicago Tribune, PBS, Dallas Moming News, British Aways, AFAR, Lonely Planet, and more.

Additionally, local stakeholders were on-site to help pitch stories and meet with more than ten meetings and event planners who were invited due to expressed interest in moving events to Clearwater.

Meeting Planner Campaign

Bandwagon led an integrated meeting planner campaign that included print, digital, and email advertising. The campaign generated more than 80 leads that were qualified as having direct intent for moving events to Clearwater. Eight of these planners were selected to participate in a sales FAM on Clearwater Beach. The campaign also resulted in an eight page feature article in Small Market Magazines.

Public Relations Campaign

The on-going PR campaign has generated outstanding results. Placement have been earned in Dallas Voice, Travel Channel, Philadephia Sun, Coastal Living, and many other national publications and travel media outlets.