Bandwagon has been tapped to use experience of working with state government agencies to craft new brand image for New Mexico Public Education Department.
The mission of the New Mexico Public Education Department is to partner with educators, communities, and families to ensure that every student in New Mexico is healthy, secure in their identity, and holistically prepared for college, career, and life.
It is the goal and vision of the department to ensure students in New Mexico are engaged in a culturally and linguistically responsive educational system that meets the social, emotional, and academic needs of ALL students.
Bandwagon’s in-house research team will manage all primary research that will be conducted as part of the rebranding process. The results of the research will inform brand visuals, narratives, tone, personality, and more. Using our proven qualitative research methodology, Bandwagon will learn about all cultures served by the brand. Finally, we will also test the brand concepts utilizing focus groups of New Mexico residents who will be asked to give feedback about the brand.
Our firm has extensive experience in working with government entities within New Mexico to brand and communicate about their services. We work with illustrators and designers from diverse cultural backgrounds to create brands that are authentic and representative of the people represented by the brand.
To learn more about the New Mexico Public Education Department, visit their website.