Bandwagon has been tapped by Downtown Clearwater to conduct primary research and create a marketing plan for on-going implementation.
Downtown Clearwater, the brand name for the Community Redevelopment Agency, has tasked Bandwagon with completing primary quantitative and qualitative research from which the findings will inform a strategic marketing plan.
Community Redevelopment Agency (CRA) refers to a public entity created by a city or county to implement the community redevelopment activities outlined under the Florida Community Redevelopment Act of 1969 codified as Chapter 163, Part III, Florida Statutes and provides a vehicle whereby local communities may form a CRA, and further create a redevelopment trust fund for financing improvements within a predetermined redevelopment target area. The CRA was established by the local government, and functions within that local government. In Clearwater, the City Council members serve as the CRA board members.
Clearwater’s CRA is a dependent taxing district established by City government for the purpose of carrying out redevelopment activities that include reducing or eliminating blight, improving the tax base, creating and retaining employment opportunities, and encouraging public and private investments in the CRA.
The Community Redevelopment Area’s current size is 488 acres. The boundaries include Court-Chestnut Streets to the South, Drew-Jones Streets to the North, Clearwater Harbor to the West and Highland Avenue to the East.