Destination Bryan selects collaboration of Bandwagon and Drift for brand development




Destination Bryan today announced the selection of the award-winning collaboration between College Station based creative agency Drift and New Orleans based Bandwagon to develop a comprehensive destination brand platform. Research is already underway to create a unified brand for communicating vacation experiences in Bryan to potential visitors.

“The Destination Bryan brand is something the residents of our community live and breathe every day,” said John Friebele, Destination Bryan executive director. “Bandwagon’s research phase of the branding process is important. Understanding perceptions of our residents plus those of potential visitors will give life to our city’s most important stories as Drift begins to visually brand our destination.”

Bandwagon launched a resident survey that is quick and easy to complete. It is only one phase of the overall brand research process. Additional insights will be extracted from one-on-one interviews, two tourism industry stakeholder forums, a destination immersion experience, visitor surveys, and more. From the data collected, positive and negative perceptions of Bryan will be identified. Utilizing this knowledge, a brand will be developed by Drift aimed at attracting visitors.

“Bandwagon’s experience in the research process will uncover the basis for which the brand will be built, and Drift will deliver on this foundation with their proven design abilities. I firmly believe once this process has concluded, Bryan, Texas will have a destination brand promise that tells the story of where we’ve been, who we are, and where we’re going as a community that will entice visitors to choose Bryan as somewhere to explore, stay, shop, dine, and experience all the places that make it unique,” said Friebele.

Through a competitive bid process, Destination Bryan received nine proposals from interested firms based in six states.

“Destination Bryan is thrilled to have selected Bandwagon and Drift to begin developing a destination brand strategy for the new organization. Having received several strongly considered proposals through the RFP process, the review committee ultimately knew the Bandwagon and Drift collaborative proposal was ideal for delivering a strategically driven destination brand that will resonate with both local stakeholders and visitors to our community,” said Friebele.

Destination Bryan is tasked with promoting the community’s attractions like Historic Downtown Bryan, Lake Walk Town Center, Aggieland Safari, and Messina Hof Winery & Resort, among many others.

The organization will also promote various festivals and large-scale events in the community. Destination Bryan’s goal is to stimulate economic impact throughout Bryan by promoting tourism to the city.

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Cory Cart

Cory Cart

Bandwagon LLC